Your receptionist is the gate keeper to your office and your lobby is the gate. Generally, when a client enters the building, the first place they’ll arrive in is your lobby. Make sure your lobby makes a good first impression with these helpful design tips.
Make the Reception Desk the Centerpiece
Keep your reception desk at the center of the lobby, so your receptionist can quickly make eye contact and greet anyone who enters the doors. Invest in a high quality reception desk that affords your receptionist the space they need to work, while keeping a professional appearance.
Incorporate the Brand Everywhere
Use the lobby to show off your brand’s image and its story. In the design of the lobby, tie in elements from your brand’s logo, such as color and shapes. If your office has multiple locations, incorporating the brand in the lobby’s design is even more important for you, to establish visibility and brand authority. For the sake of cohesiveness, be sure to incorporate these elements in the rest of your office.
Understand the Needs of Your Potential Guests
Analyze the needs of your potential guests. The needs of clients going to a technology firm are very different from clients waiting in a doctor’s office. Creating a space tailored to the need of your guests will help you maintain and attract clientele. For example, if you’re a pediatrician, consider adding a play area in your lobby. If you work at a marketing firm, keep brochures or other materials displaying your company’s success stories.
Welcome Them with Comfort
While you want to create a unique environment, make sure it’s comfortable. Keep the temperature between 75-78 degrees. Provide your guests with artwork, books, photographs, collectibles, and other items that they can look at and think about. Try to make these things meaningful and related to the goals or story of your company. If you know your clients are often on-the-go, provide them with easily accessible Wi-Fi and power outlets.
Above all else, when it comes to guest comfort, make sure your furniture is comfortable. Even if you can’t afford personalized signage or decor, make sure your seating and table pieces are comfortable and functional for your guests.