We live in a tumultuous, interconnected world. The digital revolution has taken place and many are those who seek to climb up the online career ladder. They want to work on their own terms, without constant commute hassle and pushy bosses looming over their heads. Indeed, working from the comfort of your home can be a great perk. You can achieve a better work-life balance and personalize the space according to your wants and needs. Then again, such a career path is dotted with specific challenges you need to tackle head on.
A branded domain
A good domain name is the cornerstone of your online presence. It allows you to cut through the immense noise on the internet and rise above the competition. Namely, this aspect affects your branding efforts, search engine ranking, and volume of traffic. Browse the domain lists and see what is popular and does the trick. Make sure the name is brandable, memorable, short, and business-related. Take advantage of SEO best practices and lay the foundations for stellar online success.
Spread the word
Next, you need to do a thorough market study (including competitive research) and figure out what it is that you can offer to the people. By doing this legwork, you are also able to tailor your promotional messages so that they resonate with consumers. The key is to select the right channels, ones your target audience uses. Do not spread yourself too thin and embrace a targeted approach.
Success by design
Online businesses do not require brick and mortar stores, but you still need proper working conditions. Working from a cluttered kitchen table or fluffy bed does not cut it. What you need is a stimulating, well-designed home office. Many elements make or break it, but you should focus on ample lighting, quality furniture, minimal décor, and good storage space. Try not to clutter the office or create too much visual noise. Bear in mind that things like colors and shapes affect your concentration and mindset, so measure twice and cut once.
Rules of ergonomics
Strive to adhere to the principles of office ergonomics. First of all, considering the amount of time you need to spend in front of a computer, you should not skimp on ergonomic chair, which safeguards your health and well-being. So, steer away from dining room chairs, even if they are upholstered. Furthermore, remember that you also need to pair up the chair with the appropriate desk and keep the top of the monitor at the eye level. Pay close attention to the positioning of the keyboard and mouse as well.
Once you set the functional stage, you can go on to infuse the space with comfort and visual appeal. After all, even corporate offices are starting to mimic home environments when it comes to design, décor, furniture, and finishes. Add personal items and introduce pops of color with warm accents such as rugs and pillows. Bring some plants in and enjoy natural bliss. Designate a chill-out zone provided that there is enough space for it. This way, you can recharge your batteries when needed and take on daily tasks with renewed vigor.
The best of both worlds
In order to hit it big in a competitive internet arena, you have to organize both your online and “real world” assets. Optimize them to support your branding, marketing, and day-to-day workload. Follow ergonomic rules when designing your home office and remember that a great workplace is functional first and pleasing to the eye second. Thus, brace yourself, assemble the personal sanctuary of productivity, and let your online persona fully shine.
Thanks to Sean Lockwood for tips on how to successfully run a business while working at home!
Photo Creds: FreeImages and Pixabay